Leacock Design Co. Leacock Design Co.

Graveyard BarBQ

Branding, Illustration, and Packaging for a quirky company that makes pre-packaged bbq. The client envisioned a skeleton cooking up mounds of mojo pork in a graveyard, and I was tasked with developing a logo, character design, and some over-the top packaging.

Some of the copy even implied that the meat came from the graves; I loved this totally crazy project.

The character design and package hierarchy went through a a series of revisions, some of them shown below.

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